If you’re a small business owner, then chances are you’ve heard of TikTok. And rightly so! TikTok has become one of the world’s most popular social media platforms and a fantastic way to reach out to a younger audience. With the majority of users being under 30, it’s the perfect place for businesses that are looking to target a younger audience and stay ahead of the competition. But how do you utilize TikTok to support customer growth and grow your brand? In this blog post, we’ll give you all the deets on how you can grow your audience on TikTok and leverage the platform to support customer growth.
Understand Your Audience
We can’t stress this enough! Before you start creating content on TikTok, you need to understand who your audience is. Take a deep dive into your follower demographics and look at who your target audience is and what they enjoy watching. Start creating content that aligns with these interests. By creating content around what your audience wants, you’ll be able to attract more followers that are more likely to engage with your brand!
Leverage Trending and Viral Content
One of the main reasons TikTok is popular is its viral content. Keep a close watch on trending topics and hashtags and jump on them to produce relevant content. But, don’t lose your focus and don’t create content that is irrelevant to your brand just to participate in a trend. Always make sure you stay relevant and try to incorporate trending videos by integrating brand ideas or messages. Moreover, daily consistency is pivotal in order to keep your audience engaged and coming back.
Partner with Influencers
One of the best ways to quickly grow an audience on TikTok is to partner with micro or macro-influencers. Influencer marketing has proven effective in increasing brand awareness and creating viral content. Work with influencers who align with your brand message and target audiences, offering to feature your content on their timeline. You’ll reach out to their audience, and in turn, they’ll follow your brand.
Incorporate Shoppable Content
Many TikTok users use the platform to discover products. Introduce shoppable content and make it easy for your TikTok audience to buy products from your website. This can be done via clickable links in your profile, or Swipe Up features to your website, and other e-commerce options. Make the process simple, straightforward and easy to navigate to boost your sales.
Analytics Are Key
One of the essential aspects of growing your TikTok audience is tracking the performance of your content. Analytics helps to shed light on what’s working and what’s not, allowing you to improve the quality of your content. Keep track of TikTok views, shares, comments, and follower growth. Also, try to understand what resonates with your TikTok audience and adapt accordingly.
As a small business owner, it’s crucial to stay ahead of the curve. You’ll need to keep up with changing trends and incorporate modern elements that will resonate with younger audiences. Tiktok is the ideal social media platform to help you do that. By applying the tactics mentioned in this blog post, you should soon be able to grow your brand and capture the attention of a younger generation. Understand your audience, leverage viral content, partner with influencers, incorporate shoppable content, and track your analytics, and you’ll be on the road to making your mark on TikTok!
